Biamp Systems Expands Marketing Team

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Jul 12, 2016

Biamp Systems Expands Marketing Team

BEAVERTON, Oregon — Biamp Systems, a leading provider of innovative, networked media systems, today announced the appointment of Laëtitia Giovanni as the company’s tradeshow manager and the promotion of John Urban to product marketing manager.

Biamp_Laetitia Giovanni_croppedWith more than 10 years of event management experience, Giovanni brings a wealth of event and meeting industry knowledge to her new position. Before joining Biamp, she led roadshow events in the United States, Brazil, South Africa, Europe, and Australia. She has also held event management positions with Opus Events Agency, Floralis Evènements, INRIA, and KLA-TENCOR. Giovanni has a master’s degree in communication from France’s Grenoble Business School and bachelor’s in marketing from Merkure Institute Business School in Aix-en-Provence, France.

Biamp_John_UrbanBiamp has promoted Urban to product marketing manager from his previous role as interactive manager. With more than eight years of experience with the company, Urban has been instrumental to the growth of Biamp’s multilingual websites, collateral translations, and lead generation programs. In his new position, he will be responsible for the company’s global marketing campaigns, product launches, and tradeshow marketing of Biamp’s video and software products.

“John has demonstrated impressive skills and project leadership in his previous role, and we’re excited about what he will bring to his role as product marketing manager,” said Patrick Prothe, director of marketing communications at Biamp Systems. “Laëtitia’s extensive event industry knowledge as our tradeshow manager will further strengthen our marketing team.”

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