Jan 22, 2020
Biamp Promotes Niclas Brattberg to General Manager of Middle East and Asia Pacific Markets
BEAVERTON, Ore. — Biamp today announced that Niclas Brattberg has been promoted to the position of General Manager for the Middle East and Asia-Pacific. This new position is designed to increase local presence and support for Biamp’s distribution partners and clients in these regions. Brattberg brings more than 25 years of experience leading international sales organizations to this new role and will oversee all elements of Biamp’s go-to-market strategy and execution in the Middle East and Asia.
“Biamp continues to invest heavily in international growth by hiring talented people and opening local offices in select markets,” said Rashid Skaf, President, CEO and Co-chairman at Biamp. “We opened a new office in India last year and will open new offices in Dubai and Singapore in 2020. Niclas’ background and experience leading international sales organizations is exactly what we need to bring focus and growth to this mission.”
“After working for over two years to develop Biamp’s international business, I am proud to join the sales leadership team and help Biamp achieve the next step in its global strategy,” said Brattberg. “With our recent acquisitions and expanded product lines, I am excited to broaden Biamp’s impact by aggressively pursuing business in all target geographies and vertical AV markets, which includes corporate, food service and hospitality, retail, large venues, education, religion, sports and leisure, and outdoor applications.”
Prior to joining Biamp, Brattberg ran international market development and sales for AMX and Harman for the Middle East and Asia-Pacific. During his 15 years in this role, Brattberg established deep relationships with distributors, governments, and corporate clients. Before joining AMX, Brattberg held multiple senior management and sales positions at Ericsson overseeing operations around the world, including the U.S., Latin America, Europe, the Middle East and Asia.
Biamp Systems, LLC is a leading provider of innovative, networked media systems that power the world’s most sophisticated audio/video installations. The company is recognized worldwide for delivering high-quality products and backing each one with a commitment to exceptional customer service.
Recipient of the Frost & Sullivan 2018 Global Installed Audio Conferencing Enabling Technology Leadership Award, Biamp is dedicated to creating products that drive the evolution of communication through sight and sound. The award-winning Biamp product suite includes: Tesira® media system for digital audio and video networking, Devio® collaboration tool for modern workplaces, Audia® digital audio platform, Nexia® digital signal processors, Vocia® networked public address and voice evacuation system, Cambridge® sound masking solutions, and loudspeakers for installed sound applications from Community Loudspeakers® and Apart Audio®. Each has its own specific feature set that can be customized and integrated in a wide range of applications, including corporate boardrooms, conference centers, huddle rooms, open floor environments, performing arts venues, courtrooms, hospitals, transportation hubs, campuses, retail, hospitality, military and government, and multi-building facilities.
Founded in 1976, Biamp is headquartered in Beaverton, Oregon, USA, with additional offices around the globe. For more information on Biamp, please visit www.biamp.com.