Mar 25, 2020
Biamp Announces Direct to Market Distribution in the United Kingdom and Ireland
LONDON, United Kingdom — Biamp, a leading supplier of professional audiovisual solutions based in Beaverton, Oregon, USA, today announced the implementation of a dealer-direct model in the United Kingdom and Ireland, which will enhance the company’s ability to support customers and drive growth.
Following the recent opening of the company’s new European headquarters in Antwerp, Belgium, and UK sales office in London, Biamp is now transitioning to dealer-direct model to strengthen the company’s sales, support, and product distribution in the region. In addition to some direct accounts, Biamp will be working with Midwich, Leisuretech, and Professional Audio in Northern Ireland—in all cases, served by Biamp’s sales and support staff. This enables the company to more aggressively pursue opportunities in all target vertical markets: corporate, food service and hospitality, retail, large venues, education, religion, sports and leisure, and outdoor applications.
“With the UK being one of the biggest and most important markets in Europe, we are confident that our decision to go direct will allow us to serve our partners more effectively. Bringing on board an experienced UK sales force coupled with an expanded pre- and post-sales support team will allow us to engage dealers more fully in the UK and Ireland markets. This, in combination with our consultant support and vertical business development group, will ensure that we achieve our ambitious growth plans for the region. We are convinced this is the best way to promote beneficial synergies between Biamp DSP products, microphones, loudspeakers, amplifiers and complementary electronics,” comments Kris Vermuyten, General Manager, Biamp Europe.
More information about Biamp is available at www.biamp.com.
Biamp® is a leading provider of innovative, networked media solutions that connect people through extraordinary audiovisual experiences. The company is recognized worldwide for delivering high quality products and backing them with a commitment to exceptional customer service.
The award-winning Biamp product suite includes Tesira™ digital signal processors, Devio™ conferencing hubs, Modena™ wireless presentation systems, Impera™ control systems, Apprimo™ touch interfaces, Cambridge™ sound masking solutions, Vocia™ networked public address and voice communication systems, Desono™ business audio loudspeakers, and Community™ performance loudspeakers, among others. Biamp solutions are used in a wide range of applications, including conference rooms, open floor environments, performing arts venues, stadiums, courtrooms, hospitals, transportation hubs, classrooms, retail and hospitality environments, and government facilities. Biamp solutions also enable optimized remote collaboration capabilities.
Founded in 1976, Biamp is headquartered in Beaverton, Oregon, USA, with additional offices around the globe. For more information on Biamp, please visit www.biamp.com.
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