Feb 2, 2023
Biamp Appoints Midwich as Its Value-Added Distributor for Southeast Asia
BEAVERTON, Ore. — Biamp, a leading supplier of professional audiovisual solutions, has appointed Midwich Asia Pte Ltd to provide local inventory, account management, training, and support in Southeast Asia. With a continued focus on rapid expansion across the region, Biamp is broadening its global commitment to provide streamlined sales, support, and product distribution in Singapore, Malaysia, Indonesia, Thailand, Cambodia, Vietnam, and the Philippines.
“We are thrilled to partner with Midwich, which has an established team and presence across Southeast Asia. Due to our explosive growth in the region, we are looking to add a partner to our existing team to help us further enhance our commitment to delivering extraordinary service excellence and driving growth for our integration partners,” said Rashid Skaf, Biamp President, CEO, and Co-Chairman.
“Making inventory readily available in the region will further underpin continued growth across the expanding range of Biamp solutions,” said Niclas Brattberg, Biamp General Manager for the Middle East and Asia-Pacific. “We look forward to providing the exceptional service, for which we are known, to our customers in this rapidly growing market.”
Midwich Asia Pte Ltd, part of the Midwich Group Plc, is a leading audiovisual distributor in Asia and is located in Mountbatten Square, Singapore. Its presence comprises direct sales representation, backed by dedicated support and training personnel. Another key enhancement is a joint Biamp and Midwich investment in Midwich’s Singapore showroom, which will feature Biamp's award-winning Parlé Video Conferencing Bars, Cambridge speech privacy solutions, and industry leading Tesira digital signal processors.
“We are excited and proud to represent Biamp’s complete portfolio of solutions in Southeast Asia. This is not only a perfect addition to Midwich, but also a values alignment in our shared pursuit of innovation and service excellence. We have seen Biamp’s commitment to growth through recent acquisitions and expanded product lines and we are delighted to offer our clients an even broader AV solution,” said Dan Fletcher, Midwich Asia Pacific, Managing Director.
The agreement is effective immediately with the first Biamp products arriving at the Midwich Singapore warehouse in mid-March.
About Biamp Systems
Biamp® is a leading provider of innovative, networked media solutions that connect people through extraordinary audiovisual experiences. The company is recognized worldwide for delivering high-quality products and backing them with a commitment to exceptional customer service.
The award-winning Biamp product suite includes Tesira™ digital signal processors, Devio™ conferencing hubs, Modena™ wireless presentation systems, Impera™ control systems, Apprimo™ touch interfaces, Cambridge™ sound masking solutions, Vocia™ networked public address and voice communication systems, Desono™ business audio loudspeakers, and Community™ performance loudspeakers, among others. Biamp solutions are used in a wide range of applications, including conference rooms, open floor environments, performing arts venues, stadiums, courtrooms, hospitals, transportation hubs, classrooms, retail and hospitality environments, and government facilities. Biamp solutions also enable optimized remote collaboration capabilities.
Founded in 1976, Biamp is headquartered in Beaverton, Oregon, USA, with additional offices around the globe. For more information on Biamp, please visit www.biamp.com.
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