Doing it for themselves: UK public trust its instincts in emergency

Press Releases

Jan 26, 2012

Doing it for themselves: UK public trust its instincts in emergency

BEAVERTON, Oregon — The UK public is more likely to trust its instincts than look to others for help in an emergency. That's the conclusion of research, conducted on behalf of Biamp Systems, which found that in an emergency just 17 per cent would seek help from officials, and just eight per cent would follow other people away from the situation. The survey also found that in an emergency altruism came to the fore, with over half (53%) saying they would help others get to safety.

The survey results suggest that fires, floods and even emergency drills could become disorderly and even dangerous as people fail to stick to established escape drills or seek help.

Graeme Harrison, Vice President, International Sales at Biamp Systems, said "It's great to see that people are prepared to help others get to safety in an emergency, but it is a cause for concern that so many would rather trust their instincts than heed official instructions. We also found that 16 per cent of people don't know how they would react, and these unknowns need to be catered for. When it comes to emergency evacuations, clarity of communication is absolutely vital. Voice evacuation, where live instructions are given over loudspeakers providing clear instructions on how to exit the building, is invaluable in instances like these."

When it comes to being warned about an emergency, 20 per cent of UK adults who either work or study felt that alarms at their place of work or study provoke more panic than discipline. Worryingly, just over one in ten (11%) agreed with the statement that they didn't know what the alarms in their place of work or study sounded like, and a similar number of those surveyed (10%) were unaware of what the emergency escape drill was. In buildings that could hold thousands of people, this means several hundred who do not know what to do in potentially life-threatening situations.

Harrison continues, "In the evacuation of buildings such as hotels, conference centers or airports, where people may not be familiar with their surroundings, evacuations can easily become a danger themselves. In order to avoid this, building and facility managers need to be aware of how the general public will react. With a significant portion – 35 per cent – agreeing that instructions delivered by an audio voiceover system would make them feel calmer, communication is the key to a successful, accident-free, evacuation. Only by providing can orderly escape be achieved."

Biamp commissioned the research in anticipation of Integrated Systems Europe 2012, where it will be exhibiting at booth #1H80, and displaying its full range of audio products. These include Tesira media systems for digital audio; and Vocia, a networked voice evacuation system that provides full flexibility and control of message management such as delivering clear, targeted voice instructions in the event of an emergency, and complies with the latest EU standards, including EN54-16.

About Biamp

Biamp Systems, LLC is a leading provider of innovative, networked media systems that power the world’s most sophisticated audio/video installations. The company is recognized worldwide for delivering high-quality products and backing each one with a commitment to exceptional customer service. 

Recipient of the Frost & Sullivan 2018 Global Installed Audio Conferencing Enabling Technology Leadership Award, Biamp is dedicated to creating products that drive the evolution of communication through sight and sound. The award-winning Biamp product suite includes: Tesira® media system for digital audio and video networking, Devio® collaboration tool for modern workplaces, Audia® digital audio platform, Nexia® digital signal processors, Vocia® networked public address and voice evacuation system, Cambridge® sound masking solutions, and loudspeakers for installed sound applications from Community Loudspeakers® and Apart Audio®. Each has its own specific feature set that can be customized and integrated in a wide range of applications, including corporate boardrooms, conference centers, huddle rooms, open floor environments, performing arts venues, courtrooms, hospitals, transportation hubs, campuses, retail, hospitality, military and government, and multi-building facilities.

Founded in 1976, Biamp is headquartered in Beaverton, Oregon, USA, with additional offices around the globe. For more information on Biamp, please visit

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